Yummy Mummy Store
New Interactive Website Drives 224% Revenue Growth
Yummy Mummy Store Utilized TotalCare to Increase Conversion Rates by 40.45%.
Yummy Mummy Store
Speed optimisation
Theme customisation
Support & maintenance
Mobile Responsive
Adobe Commerce
RECOGNITION
BACKGROUND
Yummy Mummy Store is a certified Women-Owned Business Enterprise (WBE) committed to enriching the breastfeeding experience by providing new mothers with reliable access to insurance-covered breast pumps and essential postpartum products. As a trusted partner to over 100+ insurance providers nationwide, Yummy Mummy has become a leading force in delivering high-quality maternal care services in alignment with the Affordable Care Act. Their mission-driven model prioritizes comfort, support, and empowerment for new mothers at every step of their journey.
Together, Mavenbird &
Yummy Mummy Store
achieved:
Challenge
Streamlining Complex Insurance-Based E-Commerce Operations
Yummy Mummy Store plays a crucial role in supporting breastfeeding mothers by delivering breast pumps and related products through insurance coverage. While their mission is clear, the digital infrastructure behind their operations needed enhancement to keep pace with growing demand and logistical complexity. The challenge was to simplify the insurance verification and product selection process for users—many of whom are new mothers—while managing compliance, eligibility, and documentation requirements. Their Magento platform needed better support for non-standard checkout flows, user education, and streamlined backend processing.
Solution
Tailored Magento Workflows for an Insurance-Focused E-Commerce Experience
Mavenbird worked closely with Yummy Mummy to develop a custom Magento solution that could manage both standard e-commerce and insurance-based product delivery. We designed a multi-step eligibility verification and checkout process, allowing customers to easily provide insurance information, select from covered breast pumps, and upload necessary documentation. We also improved the product discovery experience with targeted content modules and user education components to support new moms throughout their decision-making journey.
On the backend, we developed integrations that allowed Yummy Mummy’s team to automate much of the insurance verification process while maintaining HIPAA compliance. Custom dashboards and filtering tools enabled their support team to handle orders more efficiently, reducing delays and minimizing manual entry. These enhancements delivered a smoother, stress-free experience for customers while supporting scalable operations for Yummy Mummy’s internal team.
Solution
Mavenbird delivered exactly what we needed: a user-friendly, compliant, and efficient e-commerce experience tailored for moms navigating insurance coverage. Their work simplified our workflows while making the platform feel personal and supportive for our customers. They understood the sensitivity of our audience and the complexity of our operations—and handled both with care and precision.
Results
The platform overhaul dramatically reduced customer drop-off during the insurance verification and checkout process. Average form completion time decreased by over 30%, while customer support load was reduced thanks to improved admin workflows and automation. The result is a faster, more supportive experience for new mothers—and a more scalable, compliant, and efficient platform for Yummy Mummy’s growing national reach.
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