WireMasters
Seamless Magento 2.4.6 Upgrade Powers Operational Efficiency
WireMasters Utilized TotalCare to Increase Conversion Rates by 40.45%.
WireMasters
Business Analysis
Magento 2.4.6 Upgrade
Custom Module Development
Bug Fixes
Adobe Commerce
RECOGNITION
BACKGROUND
Founded in 1988 in Franklin, Tennessee, WireMasters began as a small team in a 5,000 sq. ft. facility. By the mid-90s, rapid growth necessitated facility expansion, and future owner David C. Hill joined the team from the ground up. Over the decades, WireMasters has grown into a leading provider of wire and cable solutions for industries that demand precision — including aerospace, defense, and advanced manufacturing.
WireMasters is built on service, speed, and quality — values that required a digital platform to match. Their Magento-based e-commerce infrastructure is now equipped to support their ongoing evolution.
Together, Mavenbird &
WireMasters
achieved:
Challenge
Scaling Demands Expose Legacy Magento Limitations
As WireMasters grew, so did the complexity of its digital infrastructure. Their legacy Magento system struggled with performance, outdated custom modules, and compatibility issues during updates. Additionally, several critical bugs in both third-party and internal modules created bottlenecks in order processing and product management.
WireMasters needed a solution that ensured a smooth upgrade to Magento 2.4.6, without disrupting daily operations or sacrificing the custom functionality built over years.
Solution
A Tailored Approach to Magento Modernization
Mavenbird began by conducting a thorough business analysis to understand WireMasters’ operational workflow and specific Magento requirements. Based on these findings, we planned and executed a seamless upgrade to Magento 2.4.6, ensuring full platform stability throughout the transition. Our team carefully audited and debugged existing custom modules to resolve compatibility issues that could have disrupted the system post-upgrade.
To further enhance the platform, we developed new custom modules tailored to WireMasters’ internal processes, boosting efficiency and backend usability. In parallel, we addressed critical Magento upgrade bugs to ensure a secure and reliable system. The result was a fully optimized eCommerce platform that supports WireMasters’ growing demands, offering improved performance, scalability, and a future-ready infrastructure.
Solution
Upgrading to Magento 2.4.6 was a critical move for us, and Mavenbird executed it with precision. Their team not only resolved complex module compatibility issues but also delivered custom-built solutions that aligned perfectly with our operational needs. The transition was seamless, and the improvements in system stability and performance were immediate. From a technical leadership perspective, I appreciated their proactive communication, deep Magento expertise, and ability to deliver scalable results under tight timelines.
Results
The successful upgrade to Magento 2.4.6 significantly improved WireMasters’ platform stability, performance, and scalability. Custom module enhancements streamlined backend operations, while resolved bugs eliminated system friction that previously slowed down order processing. With a modernized infrastructure, WireMasters is now better equipped to support high-volume transactions and future digital growth without disruption—ensuring both technical resilience and a superior user experience.
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