UrbanAnts
Urbanants increases conversion rates by 38% with Mavenbird’s strategic managed services program, TotalCare

UrbanAnts Utilized TotalCare to Increase Conversion Rates by 38.42%.
UrbanAnts
TotalCare
Conversion Rate Optimization (CRO+)
Customer Experience Strategy
Visual Design
UX Enhancements
Custom Development
Adobe Commerce
Signifyd
Nosto
Dynamic Yield
RECOGNITION
BACKGROUND
UrbanAnts is a service for waste disposal and building material delivery in Berlin, Potsdam, the surrounding area, and soon in your region too. It works simply. Online.
The name was inspired by ants. Ants are masters of logistics,
fast, hardworking, and make a valuable contribution to the
environment!
Together, Mavenbird &
UrbanAnts
achieved:
Challenge
Cooking With Gas
Implementing precise zipcode-based restrictions can be complex, requiring accurate geolocation data integration to filter available products effectively.
Ensuring accurate tracking of product lifecycle from order to disposal involves managing expiration or usage timelines efficiently to prevent order errors.
Offering extensive customization options can complicate the user interface and backend processing, necessitating robust design and integration solutions.
Streamlining the checkout process to a single step improves user experience but poses challenges in efficiently capturing all necessary data and ensuring smooth payment processing.
Translating a unique Figma design into a functional website requires precise development to ensure the design's aesthetics and usability are preserved.
Synchronizing orders with ERP systems demands seamless data integration to ensure accurate and timely updates across both platforms.

Solution
Streamlining The Customer Journey for Desktop Users
Implement a system to filter and display products based on the customer's zipcode, ensuring only available options are shown for their location.
Set up an automated mechanism to track and display the duration a product can be maintained in an order, helping customers plan their disposal efficiently.
Offer a flexible customization interface that allows users to select and configure multiple product options according to their specific waste disposal needs.
Integrate a simplified one-step checkout process to streamline ordering, reducing complexity and improving user experience.
Translate the bespoke design from Figma into a fully functional website, ensuring a unique and visually appealing user interface.
Establish a seamless synchronization system between the website and ERP to ensure real-time order updates and efficient management of inventory and processing.

Solution
Mavenbird is a tremendous partner for our D2C initiatives. They are not just a simple SI for our Adobe Commerce platform but also a very competent e-commerce consultancy. We are very satisfied with their service!

Solution
Results
The integration streamlined waste management through efficient digital communication, reducing manual errors.
Allowed users to view products based on their zip code, enhancing relevancy and convenience.
Implemented specific timeframes for product availability, ensuring timely order fulfillment.
Enabled diverse product customization, catering to varied customer needs and preferences.
Simplified the purchasing process by consolidating steps into a single, efficient checkout page.
Applied a distinctive Figma design, providing a modern and user-friendly interface.
Ensured seamless order integration with ERP systems, improving inventory and order management accuracy.
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