Trotec
New Interactive Website Drives 224% Revenue Growth
Trotec Utilized TotalCare to Increase Conversion Rates by 40.45%.
Trotec
Custom Theme Development
Search Optimization & Autocomplete
Megamenu Design
AJAX Cart with Cross-sells
One-Step Checkout Integration
Shipping & Payment Gateway Integrations
Adobe Commerce
Hyva
RECOGNITION
BACKGROUND
Trotec stands as a pioneer in delivering high-quality tools and equipment designed to solve real-world problems. Rooted in their commitment to innovation, precision, and quality, Trotec designs products that seamlessly merge cutting-edge technology with the demands of everyday work. Their focus on ergonomics, ease of use, and efficiency has made them a trusted brand in the industry. As Trotec expanded, they sought to elevate their e-commerce platform to match their reputation for excellence in product development.
Recognizing the need for a more streamlined online shopping experience, Trotec wanted to enhance user engagement, optimize conversion rates, and simplify the customer journey. Mavenbird was tasked with developing a custom Magento 2 solution that would address these needs while maintaining Trotec’s brand values of quality, innovation, and precision. The goal was clear: to deliver an intuitive and user-friendly shopping platform that would reflect Trotec’s commitment to solving customer problems, both in-store and online.
Together, Mavenbird &
Jasnor
achieved:
Challenge
Enhancing the E-commerce Journey with Precision & Innovation
Trotec’s goal was to match their innovative, solution-oriented approach in product development with an equally efficient and seamless e-commerce platform. The company faced several challenges, including enhancing search functionality, creating a dynamic navigation system for easy product discovery, and simplifying the checkout process to reduce friction during purchases. Additionally, Trotec required deep integrations with third-party services like PostNL for shipping and Moolie for enhanced logistics, while maintaining support for multiple payment options such as Amazon Pay and PayPal.
Trotec’s commitment to precision also extended to the digital experience, where every detail mattered—from the layout and usability of the website to the smoothness of the checkout process. The project demanded a robust, scalable solution capable of supporting both existing and future product expansions, while ensuring the user experience stayed intuitive and responsive across all devices.
Solution
Magento 2 Customization & Hyva-Enhanced Performance
Mavenbird's solution for Trotec involved the development of a custom Magento 2 theme utilizing Hyva, which dramatically improved the site's frontend performance while ensuring a responsive, fluid design. We implemented advanced search optimization with autocomplete functionality, ensuring customers could quickly find relevant products without unnecessary delays.
A megamenù was created to simplify product navigation, allowing customers to easily browse through Trotec’s extensive range of tools and equipment. Additionally, the AJAX cart with cross-sell suggestions was introduced to keep the shopping experience dynamic and engaging, showing users complementary products while they continue to shop.
The one-step checkout feature was integrated to reduce cart abandonment rates, creating a streamlined and hassle-free experience for customers. For payment, we successfully integrated Amazon Pay and PayPal, providing users with a secure and convenient way to complete transactions. On the logistics side, PostNL and Moolie integrations helped automate the shipping process, ensuring that the delivery options were fast and reliable.
Solution
Working with Mavenbird was a game-changer for us. Their deep understanding of Magento 2 and Hyva enabled us to build a site that is both high-performance and user-friendly. The custom features they developed, from search optimization to the AJAX cart, have made a world of difference in our customers' experience. The new checkout flow and payment integrations have boosted conversions, and our team has more control over the backend, which has improved our operational efficiency. We couldn't be happier with the outcome.
Results
The Magento 2 and Hyva-powered solution developed by Mavenbird has helped Trotec maintain its reputation for delivering high-quality, precise solutions—this time, in the digital realm. With a smoother shopping journey and a more intuitive, performance-driven platform, Trotec continues to offer its customers the same commitment to excellence that defines their brand.
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