TPS Racing BV
PERSONALIZED AND SCALABLE EXPERIENCE FOR B2B AND B2C
TPS Racing BV Migrated shop to Adobe Commerce to Increase Conversion Rates by 38.42%.
TPS Racing BV
Conversion Rate Optimization (CRO+)
Customer Experience Strategy
M1 -> M2 Migration
UX Enhancements
B2B enhancements
Custom Development
Mobile Responsive
Adobe Commerce
Trustpilot
PostNL
Moolie
RECOGNITION
BACKGROUND
TPS Racing BV has been the address for large petrol and electrically powered RC Cars and Motorcycles, parts and tuning parts for over 30 years. They are very extensive Webshop with more than 8,000 products in stock is fast and very customer-friendly. TPS store provides With a standard discount of 5% through With TPS Savings Points where the customer are always assured of a very competitive price! Orders placed before 5 p.m. on workdays will be delivered the next day, and orders from €150 will be delivered free of charge within the Netherlands, Belgium and Germany!
TPS Racing have everything in products from the well-known brands such as; FG Modellsport, LOSI, HPI, Robbe Futaba, Spektrum, JX Servos, Mecatech, TPS, TLR, ARRMA, Chung Yang, Walbro, Zenoah eva. They are also specialized in engine maintenance, engine parts and tuning parts. In particular Zenoah Chung Yang, Dynamic and HPI Feulie, TPS have everything from these brands available from stock, and you will receive everything within 24 hours of your order!
With TPS racing customers are assured of rock-solid service and warranty, and provides sound and honest advice, even when purchasing a used model from third parties! At TPS Racing customers are in safe hands, and Trustpilot ratings from the customers who came before you say more than enough.
Together, Mavenbird &
TPS Racing BV
achieved:
Challenge
Upgrade to Latest Adobe Commerce
TPS Racing BV approached Mavenbird with three goals: Migration from Magento 1 to 2, increasing sales, and ensuring a smooth and effortless buying process.
To achieve this, Mavenbird tested all aspects of the website: functionality, design, features, usability, product recommendations, and personalization. As the program progressed, the website was enhanced to offer the optimal experience for different segments and individual users.
Conversion Rate Optimization (CRO) is a key aspect of Mavenbird Ecommerce Development. By leveraging industry expertise and best practices, Mavenbird audits complete stores to enhance their website and gain deeper insights into consumer behavior. This testing was crucial for understanding how RC Cars and Motorcycles enthusiastic shop and ensuring customers could easily find the most relevant products for their culinary needs.
They focused on two key optimization areas:
- Migrate to Latest version of Adobe Commerce
- Simplify the purchase journey for desktop users by optimizing the add-to-cart functionality and the checkout process.
Solution
Streamlining The Customer Journey for Desktop Users
Upgraded the store to the latest Magento 2 version while maintaining the same URLs to ensure uninterrupted website traffic.
Implemented a new responsive design to enhance the website's attractiveness and user-friendliness.
Integrated a high-quality search feature to provide accurate and rapid search results across the extensive product catalog.
Configured a one-step checkout extension to streamline the checkout process for customers.
Installed a Mega Menu extension for easy backend management of categories.
Integrated Trustpilot reviews widget for customer trust.
B2B registeration and checkout process to save VAT for B2B users.
Setup and configured a Shop by Brand extension, enabling features like brand sliders, alphabetical brand listings, and search options.
Solution
That's great to hear! Mavenbird sounds like a valuable partner for your D2C initiatives, offering both robust system integration for Adobe Commerce and insightful e-commerce consultancy. Their competence seems to align well with your needs. If you have any specific aspects or experiences you'd like to share about working with Mavenbird, feel free to let me know!
Results
After migrating to Magento 2, the website's loading time significantly decreased.
The addition of new features and extensions led to improved sales in the store.
Ancillary pages like Help and FAQ enhanced customer understanding of products, resulting in increased sales.
Implementing the one-page checkout extension reduced cart abandonment rates.
Efficient online management of rental products minimized paperwork and boosted customer satisfaction.
Overall, completion of the project led to a rapid increase in website traffic and sales.
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