TPB Marketplace Canada
Streamlining B2B Operations for Iconic Brands in the Canadian Market
TPB Marketplace Canada Utilized TotalCare to Increase Conversion Rates by 40.45%.
TPB Marketplace Canada
Adobe Commerce Cloud Implementation
UX & UI Design
Global eCommerce Enablement
Performance Optimization
Adobe Commerce
RECOGNITION
BACKGROUND
Turning Point Brands (TPB) is a leading marketer of iconic adult consumer products, including well-known brands like Zig-Zag, Stoker’s, FRE, and Clipper Lighters. These products have a global presence, and in Canada, TPB has established a strong foothold with its diverse range of tobacco and lifestyle products catering to both retail and distribution partners. With its rich legacy, TPB serves a wide range of clients, from independent store owners to large-scale wholesalers across the country.
To streamline and optimize the purchasing process for Canadian retailers, TPB introduced the TPB Marketplace for the Canadian market. This B2B platform allows businesses to easily place bulk orders, access account-based pricing, and comply with Canada’s unique regulatory requirements. The platform not only simplifies the ordering process but also ensures that the trusted quality and service associated with TPB brands are maintained, all while providing Canadian retailers with a reliable, user-friendly eCommerce solution.
Together, Mavenbird &
TPB Marketplace Canada
achieved:
Challenge
Adapting E-Commerce for Canada’s Regulatory Landscape and B2B Buyers
As Turning Point Brands expanded its reach into the Canadian market, the need for a reliable, scalable, and easy-to-navigate B2B eCommerce platform became evident. TPB Marketplace needed to support Canadian retailers, wholesalers, and distributors, while adapting to the unique regulatory environment surrounding the sale of tobacco and lifestyle products. The key challenge was to create a system that could handle complex order structures, account-based pricing, and customized product catalogs for different regions within Canada, all while remaining compliant with Canadian regulations.
The platform also required smoother workflows for bulk orders, enhanced product discovery features, and the ability to integrate with multiple payment and shipping systems, ensuring that TPB’s products reached their retail destinations on time and without error.
Enhanced UI/UX Experience
Solution
Tailored Magento 2 Platform to Support Canadian B2B Sales and Compliance Needs
Mavenbird customized the TPB Marketplace platform using Magento 2, addressing both the technical requirements and the unique needs of Canadian retailers and wholesalers. We implemented account-based pricing, geographically targeted product catalogs, and bulk ordering tools that catered to high-volume buyers. With an intuitive and responsive design, the platform provides a seamless shopping experience for users, whether they are placing large orders or simply restocking essential products.
On the backend, we introduced custom workflows to streamline order fulfillment, integrated with local Canadian payment processors, and ensured the platform met Canada’s regulatory compliance needs for tobacco sales. By automating complex processes like order tracking and documentation, TPB Marketplace became more efficient, reducing time spent on manual tasks and ensuring a smoother, faster experience for Canadian businesses.
Client Review
Mavenbird's expertise in integrating Hyvä Themes with Adobe Commerce Cloud has significantly enhanced our platform's performance. The result is a faster, more scalable, and mobile-first eCommerce experience, perfectly aligned with our brand’s luxury positioning. Their technical precision has delivered a seamless solution for our global operations.
Results
The new TPB Marketplace platform has dramatically increased operational efficiency for Canadian retailers and wholesalers. Average order processing time has been reduced by 35%, and the account-based pricing model has simplified purchasing and invoicing for businesses of all sizes. Additionally, TPB’s platform is now fully compliant with Canadian regulations, enabling the brand to continue its growth in the Canadian market. These improvements have resulted in higher customer satisfaction, increased order frequency, and an enhanced ability to scale operations across the country.
Tech Stack
PHP
