TPB Marketplace
New Interactive Website Drives 224% Revenue Growth
TPB Marketplace Utilized TotalCare to Increase Conversion Rates by 40.45%.
TPB Marketplace
Magento 2 B2B Customization
Order Flow Optimization
Account-Based Pricing
UX/UI Enhancements
Adobe Commerce
RECOGNITION
BACKGROUND
Turning Point Brands (TPB) is a prominent marketer of well-known adult consumer products enjoyed worldwide, including Zig-Zag, Stoker’s, FRE, and Clipper Lighters. With decades of brand heritage and a deep footprint in retail, TPB serves a wide spectrum of customers—from independent store owners to national distribution chains—across the U.S. and beyond.
To support this extensive network, TPB launched TPB Marketplace, a centralized B2B eCommerce platform designed to streamline bulk ordering, account-based pricing, and regulatory compliance. The platform plays a key role in TPB’s digital transformation, enabling partners to access products quickly and efficiently while preserving the legacy and trust of its household-name brands.
Together, Mavenbird &
TPB Marketplace
achieved:
Challenge
Modernizing B2B E-Commerce for a Heritage Brand Portfolio
TPB Marketplace needed a powerful, flexible B2B platform to serve a diverse network of retailers, wholesalers, and distributors across the U.S. With a wide-ranging product catalog—including legacy brands like Zig-Zag, Stoker’s, FRE, and Clipper Lighters—the company required a system that could handle complex order structures, account-based pricing, and regulatory compliance. Their existing solution lacked the ability to scale, offered limited customization for buyers, and didn’t fully reflect the professionalism and trust associated with their brands.
Solution
Custom B2B Magento Architecture Built for Scale and Simplicity
Mavenbird overhauled the TPB Marketplace platform using Magento 2, building out a B2B-focused architecture tailored to the needs of bulk buyers and distribution partners. We implemented customized account login experiences, pricing tiers based on customer segmentation, and streamlined bulk ordering tools to reduce friction for high-volume clients. Our UX/UI work emphasized clarity and trust, aligning the platform design with the premium identity of Turning Point Brands' flagship products.
Behind the scenes, we optimized order workflows, implemented intelligent reordering features, and integrated compliance checkpoints to support state-specific restrictions and approvals. The resulting platform is both high-performing and legally sound—capable of supporting the company’s robust wholesale network while giving buyers an intuitive and efficient ordering experience.
Solution
The B2B marketplace we envisioned required deep customization, compliance awareness, and scalability—and Mavenbird delivered on all fronts. Their Magento expertise helped us turn a complex ordering ecosystem into a streamlined platform that matches the professionalism of our brand. It’s reliable, efficient, and ready for long-term growth.
Results
The updated TPB Marketplace platform dramatically improved the ordering process for B2B clients, reducing average order completion time by 40% and increasing repeat order frequency. Enhanced customer segmentation and pricing automation led to more accurate invoicing and fewer support issues. Overall, the platform now reflects the scale, reliability, and heritage of Turning Point Brands, with room to evolve as their distribution network continues to expand.
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