SUEZ

Optimizing B2B Workflows and Enhancing Pricing Flexibility with Magento 2

SUEZ Utilized TotalCare to Increase Conversion Rates by 40.45%.

CLIENT

SUEZ

SERVICES

Magento Version Upgrade (2.4)
B2B Module Customizations
API Integration for Real-Time Pricing
B2B Customer Account Management
Custom Address Relationship Management
Ongoing Support & Feature Development

PARTNERS

Adobe Commerce

‍

SYSTEM INTEGRATIONS

AWARDS &
RECOGNITION

BACKGROUND

SUEZ is a global leader in providing sustainable water and wastewater treatment solutions, with a mission to ensure safe, reliable access to drinking water for communities around the world. In order to support their complex B2B operations, the company required an upgrade to their existing eCommerce platform to facilitate advanced pricing flexibility, improve customer account management, and streamline order processing.

SUEZ’s legacy Magento platform required several critical updates, including an upgrade to Magento 2.4 and the development of custom B2B features to meet evolving business needs. This involved enhancing the integration of product pricing, enabling real-time updates through API calls, and improving the management of B2B customer accounts with detailed address relationships.

Together, Mavenbird &

SUEZ

achieved:

Increase in Conversion Rate

28.5

Increase in Revenue Per user

SEE HOW WE DID IT

Challenge

Enhancing B2B Workflows and Real-Time Pricing with Magento 2.4 Upgrade

SUEZ needed a seamless upgrade to Magento 2.4 to ensure compatibility with the latest security patches, performance optimizations, and new features available in the updated version. Additionally, the legacy platform lacked sufficient customization for B2B workflows, particularly around account management and pricing display.

The existing system didn’t allow for dynamic, real-time product pricing, which was critical for large-scale B2B transactions.
SUEZ needed a more robust B2B account system to better manage relationships between companies, including assigning addresses for both SoldTo and ShipTo locations.
Updating to Magento 2.4 involved significant adjustments to backend processes, themes, and custom modules to ensure a smooth migration without disrupting ongoing operations.

Solution

Comprehensive Magento 2.4 Upgrade and B2B Customizations for SUEZ

To address SUEZ’s specific challenges, we executed a comprehensive Magento 2.4 upgrade and implemented critical customizations to optimize their B2B operations. This included upgrading to Magento 2.4 to take advantage of the latest security, performance, and feature enhancements. We customized the B2B modules to enable seamless management of B2B company accounts and improve order processing workflows. To enhance pricing accuracy, we integrated real-time product price display via API, ensuring customers received accurate pricing based on their account data. Additionally, we streamlined address management by establishing relationships between SoldTo and ShipTo locations, enabling better customer account management. Ongoing feature development and support were provided to ensure the platform’s scalability and flexibility for future growth.

Solution

The upgrade to Magento 2.4 and the custom B2B enhancements implemented by Mavenbird have been pivotal in streamlining our eCommerce operations. Their team demonstrated a deep understanding of our needs, particularly around real-time pricing, B2B customer account management, and address relationship handling. The integration of API-driven price updates and the seamless handling of SoldTo and ShipTo address relationships has significantly improved our operational efficiency and customer experience. The Magento 2.4 upgrade was executed flawlessly, ensuring that our platform is secure, scalable, and future-proof. Mavenbird’s expertise in Magento architecture and B2B customization has positioned us to scale efficiently as our business grows.

Mohamed Bentahar

,Founder and Director, SUEZ

Results

Increase in Conversion Rate

25.45

Increase in Revenue Per user

The upgrades and customizations implemented for SUEZ resulted in a more scalable, flexible, and user-friendly Magento platform that significantly improved their B2B operations. Real-time pricing updates via API calls eliminated pricing discrepancies, ensuring customers always see the most accurate product prices. The creation of company accounts and streamlined management of SoldTo and ShipTo relationships enhanced internal workflows, making it easier for SUEZ to manage customer relationships and improve order processing. The seamless Magento 2.4 upgrade introduced enhanced security, new features, and zero downtime, ensuring a smooth transition. Ultimately, the new system reduced manual processing errors, improved order accuracy, and elevated the overall B2B customer experience, contributing to greater operational efficiency.