SaltLife
New Interactive Website Drives 224% Revenue Growth
SaltLife Utilized TotalCare to Increase Conversion Rates by 40.45%.
SaltLife
Magento Version Upgrade
Custom Feature Development
PWA Integration
GraphQL API Development
Adobe Commerce
RECOGNITION
BACKGROUND
At Salt Life, we embody a passion for the ocean and the coastal lifestyle. Founded with a deep love for the sea, the brand captures the essence of life by the water. Whether you're a beach lover, fisherman, surfer, or diver, Salt Life offers products designed to help you live your best "Salty Life." Our product range spans from high-performance fishing and beach gear to stylish casual clothing, and sunglasses—all tailored for ocean enthusiasts who want to carry the spirit of the sea wherever they go.
With an ever-growing online presence, Salt Life needed to elevate its customer engagement and ensure its e-commerce platform remained updated and scalable to meet future demands. The goal was to modernize the platform, improve user experience, and introduce a custom feature for product personalization, enhancing the unique shopping experience that the brand embodies.
Together, Mavenbird &
SaltLife
achieved:
Challenge
Outdated Magento Version & Lack of Customization Features
Salt Life’s website was running on an outdated version of Magento (2.3.4), which posed performance and security risks. Additionally, the site lacked a personalized feature that would allow customers to engage with the brand in a more interactive and meaningful way. Salt Life wanted to introduce a T-shirt customization feature on the product detail page (PDP), where customers could select a variety of options to design their own products.
To keep up with the growing demand for mobile experiences and ensure the platform was prepared for the future, the team needed to upgrade Magento to a newer, more scalable version. They also sought to integrate a Progressive Web App (PWA) for faster mobile performance and enhanced usability.
Solution
Magento Version Upgrade & Custom T-Shirt Design Integration
Mavenbird successfully upgraded Salt Life’s Magento platform from 2.3.4 to 2.4.5, implementing important security patches, performance optimizations, and future-proofing the website. This upgrade gave Salt Life the necessary tools to scale, improved backend operations, and offered a better user experience for their customers.
To further enrich the shopping experience, we developed a custom T-shirt design tool on the PDP page. This feature allowed customers to select from multiple customization options such as colors, designs, and logos, giving them the opportunity to personalize their items before purchase. The tool was designed to be intuitive and engaging, creating a deeper connection between Salt Life and its customer base.
We also integrated the frontend as a PWA to ensure that mobile users experienced fast load times and smooth performance, even on low network conditions. GraphQL APIs were developed to improve the data flow between Magento and the PWA frontend, allowing for real-time updates, smoother interactions, and quicker responses for users across all devices.
Solution
Mavenbird has been a true partner in transforming our e-commerce experience. The upgrade to Magento 2.4.5 was seamless, and the custom T-shirt design tool has been a game-changer for customer engagement. We’ve seen great results with increased customization orders and overall performance improvements. Their expertise in Magento, combined with PWA integration, ensures that our website is faster, more reliable, and ready to scale. We couldn’t be happier with the outcome.
Results
By upgrading to Magento 2.4.5, the website’s performance drastically improved, with faster load times and enhanced security features. The T-shirt customization tool became a hit among customers, with higher levels of engagement and increased orders. With the PWA integration, mobile users experienced faster, more reliable access, improving user retention on mobile devices.
The combination of a modernized Magento platform, a unique product personalization tool, and optimized mobile experience has solidified Salt Life’s online presence and helped the brand continue thriving in a competitive digital landscape.
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