Pinktown USA
New Interactive Website Drives 224% Revenue Growth
Pinktown USA Utilizd our service to increase Conversion Rates by 224%.
Pinktown USA
Conversion Rate Optimization (CRO+)
Customer Experience Strategy
B2B integration
Avada Push notification
Custom Development
Mobile Responsive
Adobe Commerce
Semrush
Avada
Shipstation
ebizcharge
RECOGNITION
BACKGROUND
Pinktownusa began servicing entrepreneurs, stylists, and retailers in 2012 in the heart of the NYC fashion district. Today, Pinktownusa is one of the leading fashion accessory suppliers in the nation. At Pinktownusa, they have a specific goal in mind: sourcing and distributing innovative, affordable jewelry and accessories. Their products feature volumes of color with styles ranging from trendy, chunky, urban, and tribal to formal.
Pinktownusa has not only kept up with the ever-changing fashion trends but also with the changing marketplace and customer needs. To better serve retailers all around the US, they moved their warehouse to the Chicago area to be more centrally located.
They want to be your supplier and sourcing partner so that you can focus on building YOUR BRAND.
It is a well-recognized fact in our current increasingly globalizing and homogenizing world, branding and unique customer experiences are the way for businesses to succeed and thrive. At Pinktownusa, they have implemented processes to help support and grow their retail business clients. With new arrivals almost daily, you'll discover something original and fresh with every visit to their site that will, in turn, keep your customers coming back again and again. They have a seamless drop shipping program to help you manage the distribution and fulfillment of items as quickly as possible. They also offer same-day processing and shipping to ensure orders are received in a timely fashion. They ensure every package and offer low minimum shipping rates so that their customers, and yours, will have peace of mind regarding the arrival of their purchases.
Pinktownusa is a one-of-a-kind source for unique and inspiring hand-picked jewelry and fashion accessories. They offer an eclectic mix of bold styles so that you can build and sell items that are uniquely yours. At Pinktownusa, they believe that fashion has a voice. Make yours heard.
Together, Mavenbird &
Pinktown USA
achieved:
Challenge
Experience B2B with Pinkrown USA
In Pinktown, addressing the challenge of a fast B2B checkout process involves optimizing the checkout workflow to cater to the unique needs of B2B customers, such as bulk ordering and quick reordering options. Increasing B2B customers necessitates enhancing the user experience and offering features like customized pricing, account management, and seamless integration with business systems to attract and retain more business clients. Improving the speed of the site is crucial to minimize load times and ensure a smooth, efficient shopping experience, which can be achieved through performance optimization techniques such as caching, code optimization, and server enhancements.
They need to manage a diverse product catalog that features volumes of color with styles ranging from trendy, chunky, urban, and tribal to formal presents several challenges. Each style category demands tailored attributes, descriptions, and images to appeal to specific customer segments, requiring a robust and flexible attribute management system. Trendy and urban styles may necessitate frequent updates to stay current with fashion trends, while formal and chunky styles might require detailed specifications for customer clarity. Additionally, ensuring a seamless user experience involves creating a cohesive design and navigation structure that accommodates the diverse range of styles without overwhelming the customer, while optimizing performance to handle high volumes of visual content.
They focused on key optimization areas:
- Migrate to Latest version of Adobe Commerce
- Showcasing new products
- Login first for B2B customers
- Available stock dropdown and fast add to cart for B2B users directly from Products Listing Page
- Smooth Delivery process
- Loyalty points for B2B customers
Solution
Streamlining The Customer Journey for Desktop Users
Magento 2 version upgrades involve assessing system compatibility, optimizing custom modules, updating third-party extensions, and integrating new Magento features. This ensures a smooth upgrade, enhanced performance, and improved security for the Pinktown online store.
We provided a high-quality search feature to provide accurate and rapid search results across the extensive product catalog. Also we have customized search based on Category. We have provided customisation on price level to hide the price for non logged in users.
To track the customer’s activity and to understand the customer's requirements we integrate CleverTap to review all the activities done by the end user.
Solution
Mavenbird is a tremendous partner for B2B enhanncements. They are not just a developing our Adobe Commerce platform but also a very competent e-commerce consultancy. We are very satisfied with their service!
Solution
Results
After optimizing Pinktown, the website's performance saw significant improvements in both speed and user experience. Page load times were drastically reduced, ensuring a smoother and faster browsing experience for users.
Enhanced caching strategies and optimized code reduced server response times, leading to quicker page renders and more efficient interactions. As a result, visitors experienced a more seamless and engaging site, contributing to higher user satisfaction and improved conversion rates.
Website is designed fully responsive and optimized for better user experience.
Integrated CleverTap to understand the customer’s needs very deeply to serve them as best we can.
Enhancement of features that leads to increased sales and revenue of the PinkTown.
