Jasnor

BACKGROUND

Rewinding some 30 years, Jasnor began as a small importing business in the Thurlow family garage, growing into an award-winning, industry-leading toy and gift supplier with exclusive distribution (and in some cases manufacturing) rights to an enviable portfolio of licensed, bespoke, and custom brands.

The humble beginnings of their story first began in 1988 when Jasnor's founder, Sherrie Thurlow, with her sons James and Richard at school, looked for a flexible business that offered good opportunities for growth and the chance to work with products she admired. "I have always loved children's gifts that were not just a passing fad. My own children had received some wonderful gifts, but the toys that lasted were the ones that really stood out. I also saw an opportunity to offer gifts targeted at men and women that had the same sense of longevity," Sherrie reflects.

By 1994, the business had grown to the point that Sherrie's husband, Noel Thurlow, with a background in toys and gifts, joined the company. Fast forward to the present day, Jasnor is supported by a strong and invaluable team of professionals, with Sherrie's sons, Jasnor's CEO James Thurlow and Richard Thurlow, carrying the business forward.

From classic toy properties including Paddington Bear and Beatrix Potter to highly collectible gift brands such as Disney Britto, they are committed to offering their customers endless gifting solutions, with unmatched access to a diverse range of quality gifts across multiple price points and occasions to surprise and delight all ages.

Their House of Strong Brands

A key principle for Ergomax is a sustainable view of humanity and nature. While nature exists independently and is invaluable to humanity, it is increasingly exploited for one-sided benefits. Ergomax was founded on the belief that a sustainable balance must exist between human well-being and the wealth of original, pure nutrients that nature can provide. This vision continues to guide their choices and operations.

They maintain and follow best business practices for a better user experience and meticulously select quality sellers to ensure customers receive consistent products that highlight the delicate nuances of each and every bean.

A Household Name for 15 Years

Jasnor’s giftware offering has evolved significantly over the years. From Babushka nesting dolls and nautical-themed men’s gifts that the company debuted in its early years, to premium stationery collections such as Stuart Houghton wax seals, paperweights, and letter openers popular in the 1990s, to the contemporary and highly covetable figurine collections that Jasnor is renowned for—including the premium Maasai sculptures sold until 2011. Collectible brands such as Disney Britto and, more recently, Disney Gifts remain an integral part of the business today. Jasnor’s constant readiness to accommodate the always-changing demands of consumers has been key to maintaining a strong and successful business all these years.

Famous brands are just one part of the Jasnor story. They deliver a vast selection of in-demand products and formats, from high-quality Jasnor Nursery Toy, plush, gifts, S.T.E.M toys, arts and crafts, feeding items, and collectibles. There's always something fresh and exciting on offer for the young and the young at heart, from timeless best-sellers to emerging trends from recent international trade fairs.

In the plush category, they have manufactured many classic characters over the years. From Australian favorites such as The Wiggles, Play School, and Bananas in Pyjamas, to classic literary properties including The World Of Eric Carle, Spot the Dog, and The Gruffalo, they take pride in their internal product design and development capabilities.

With distribution throughout Australia and New Zealand, agents, and representatives in all territories, as well as a head office-based sales team, Jasnor ensures they can help stores find the right product mix to align with their customer base and add a touch of excitement to each store.