Ergomax
New Interactive Website Drives 224% Revenue Growth

Ergomax Utilized TotalCare to Increase Conversion Rates by 36.45%.
Ergomax
Speed optimisation
Theme customisation
Support & maintenance
Mobile Responsive
Adobe Commerce
RECOGNITION
BACKGROUND
Their health. Their Mission. Welcome to Ergomax! Here, everything revolves around health. They believe that everyone should be able to pursue their personal optimum because health is one’s greatest asset. Fortunately, individuals can take significant steps towards enhancing their well-being. Ergomax assists by researching the latest natural nutritional supplements for various applications, offering the most effective products through their webshop. They also provide expert advice, with customer service easily accessible by phone and chat./p>
A great deal of care goes into finding new, preferably natural substances and products with proven effects, as 'mother nature' always knows best. Their range includes many unique niche products that customers won't find elsewhere, yet these can provide the exact support needed. All products are carefully selected, assessed, and tested, ensuring that customer expectations are met, often exceeded.
In many animated discussions about people and health, as well as the shortcomings in the Dutch supplement and health sector, the initial ideas for their collaboration emerged. This led, not long after, to an inspired and wholehearted decision in 2007 to establish a new webshop focused on high-quality nutritional supplements, with careful customer advice at its core. The healthy, headstrong, and unique webshop Ergomax was born, filling an important gap in the supplement sector and quickly gaining customer satisfaction.
A Sustainable Vision
A key principle for Ergomax is a sustainable view of humanity and nature. While nature exists independently and is invaluable to humanity, it is increasingly exploited for one-sided benefits. Ergomax was founded on the belief that a sustainable balance must exist between human well-being and the wealth of original, pure nutrients that nature can provide. This vision continues to guide their choices and operations.
They maintain and follow best business practices for a better user experience and meticulously select quality sellers to ensure customers receive consistent products that highlight the delicate nuances of each and every bean.
A Household Name for 15 Years
Ergomax quickly transitioned from a respected pioneer to a leading specialist in high-quality nutritional supplements within the Dutch market. Customers from Germany, Belgium, and France also found their way to the shop. Now, more than 15 years later, the Ergomax team has expanded into an enthusiastic group of specialists in health, supplementation, legislation, and innovation.
Ergomax stands for natural health. Their webshop features innovative, effective supplements made with pure ingredients. Many products come from passionate family businesses or health specialists with their own supplement lines. Ergomax has also developed its own supplement line under the name Ergomax, which has grown from two relatively unknown products in 2007 to over 30 exceptional offerings, including unique ingredients like kefir probiotics, collagen hydrolyzate, and palmitoylethanolamide OptiPEA.
Together, Mavenbird &
Ergomax
achieved:
Challenge
Boosting speed of Ergomax
Ergonomax faced significant challenges with website performance and user engagement. Their Magento 2 store struggled with slow loading times, which led to increased bounce rates and lower conversion rates. Additionally, the absence of a blog section limited their ability to engage with customers and share valuable content. The lack of effective filtering options hindered users from easily finding products that met their specific needs, negatively impacting the overall shopping experience.
Moreover, the existing product filtering system was not user-friendly, making it difficult for customers to narrow down their options based on preferences such as size, color, and category. This complexity discouraged potential buyers and resulted in lost sales opportunities. Ergonomax sought a solution that would enhance site speed, improve content accessibility, and provide a seamless shopping experience.

Solution
Streamlining The Customer Journey for Desktop Users
To address these challenges, Mavenbird implemented a comprehensive speed optimization strategy that included code enhancements, image compression, and the implementation of caching mechanisms. These improvements significantly reduced the website's loading times, ensuring that customers could access content quickly and efficiently. Furthermore, Mavenbird developed a robust blog section that allowed Ergonomax to share insightful articles, tips, and updates, fostering a stronger connection with their audience and improving SEO rankings.
In addition to speed optimizations and content development, Mavenbird revamped the product filtering system by introducing customizable filters tailored to user preferences. This new system empowered customers to easily navigate the product catalog and find exactly what they were looking for, thereby enhancing user experience and satisfaction. The collaborative approach involved thorough testing and feedback sessions to ensure that the solutions met Ergonomax's specific needs.

Solution
Working with Mavenbird was an absolute pleasure. They took our vision and turned it into a fully-functional marketplace that truly represents our passion for nutritions. The team’s expertise in Magento 2 and their attention to detail was impressive. Thanks to their solution, we’ve not only increased our sales but also built a stronger community around our brand.

Solution
Results
The results of the project were remarkable. Ergonomax experienced a significant boost in website performance, with loading times reduced by up to 50%. This improvement translated into a decrease in bounce rates and an increase in the average time spent on the site. Customer engagement soared as users began exploring the new blog section, leading to higher traffic and a more vibrant online community.
Moreover, the enhanced filtering options resulted in a smoother shopping experience, increasing conversion rates as customers found it easier to discover products that suited their needs. The overall aesthetic and functionality of the site improved, leading to positive feedback from users. Ergonomax's sales figures reflected this success, with a noticeable uptick in revenue following the implementation of these strategic customizations. The collaboration with Mavenbird not only resolved immediate challenges but also positioned Ergonomax for sustained growth and customer satisfaction in the competitive e-commerce landscape.