Central Restaurant
AI-Powered eCommerce Enhancements for Better Conversions & UX
Central Restaurant TotalCare to Increase Conversion Rates by 40.45%.
Central Restaurant
Conversion Rate Optimization (CRO+)
Customer Experience Strategy
B2B Enhancements
Large Inventory Management
UX Enhancements
Custom Development
AI-Driven Search & Navigation
Mobile Responsive Design
Unique Megamenu Implementation
Bolt Checkout Integration
Adobe Commerce
Bolt Checkout
Algolia
ShipStation
RECOGNITION
BACKGROUND
Founded in 1981, Central Restaurant has grown into one of the most trusted wholesale distributors of commercial foodservice equipment and supplies in North America. Built on a foundation of service, values, and customer-first thinking, Central is more than a supplier — it's a partner in operational success.
With a vast inventory of products and decades of experience, Central focuses on delivering individualized solutions tailored to each customer's needs — whether you're launching your first restaurant or optimizing a national chain. The company combines deep industry expertise with emerging trends to offer strategic insights and help clients run more efficient, profitable operations.
Central is a company of choices: founded on values, built on service, and focused on your success — every step of the way. At the heart of the organization is a team of seasoned professionals, whose personal industry experience enables them to provide meaningful, one-on-one support.
As the digital landscape became a critical part of serving its B2B audience, Central set out to elevate its eCommerce experience. With a complex and ever-growing catalog, they needed a smart, scalable platform capable of delivering lightning-fast search, intuitive navigation, and a seamless checkout experience — all while preserving their strong brand identity across devices.
Together, Mavenbird &
Jasnor
achieved:
Challenge
Meeting Complex B2B Needs with Scalable, AI-Driven Solutions
Central Restaurant required an advanced, scalable eCommerce platform capable of handling a vast product inventory while offering seamless navigation and a frictionless checkout experience. Their vision included implementing cutting-edge features such as AI-driven search, dynamically generated product listings, and a fully customized checkout flow. In addition, the platform needed deep theme-level customizations to align with a bespoke Figma design, ensuring a modern, intuitive user experience. The overarching challenge was achieving all of this without compromising performance, particularly for their core B2B audience, who rely on speed, precision, and efficiency in every transaction.
Solution
Streamlining The Customer Journey for Desktop Users
To meet Central Restaurant’s unique technical and user experience needs, we delivered a full Adobe Commerce implementation centered on speed, personalization, and scalability. We developed AI-powered category and search result pages that dynamically adapt based on user behavior, powered by machine learning models. The AI search experience was further enhanced through seamless Algolia integration, offering faster, smarter product discovery. A custom-built megamenu was designed to load dynamically on first access and then serve from cache for optimized performance. We also converted Central’s Figma design into a responsive, custom Magento theme, ensuring a consistent and intuitive user experience across all devices. Finally, we integrated Bolt Checkout to provide a secure, streamlined one-click checkout process, optimized for both B2B and B2C transactions.
Solution
Partnering with Mavenbird allowed us to execute a complex eCommerce transformation with precision and scalability. Their deep expertise in Adobe Commerce enabled seamless integration of AI-powered search and dynamic product listings, which have significantly improved user engagement and product discoverability. The custom theme implementation from Figma, combined with optimized caching strategies and modular architecture, resulted in improved performance metrics across both desktop and mobile. Their team also delivered a flexible and maintainable codebase that supports rapid iteration, enhanced backend efficiency, and a streamlined B2B checkout flow through Bolt integration. From a technical leadership perspective, the project exceeded our expectations in terms of architecture, execution, and ROI.
Results
The implementation of AI-powered search and dynamic product listings resulted in a significant reduction in search response times and improved the relevance of product suggestions, directly boosting user engagement and reducing bounce rates. With the custom megamenu, we optimized frontend performance by leveraging dynamic loading and caching strategies, which reduced initial load times and improved overall site responsiveness. The custom Magento theme, designed from Figma, was fully responsive, providing a seamless user experience across both desktop and mobile platforms while maintaining consistency in visual branding. Additionally, integrating Bolt Checkout streamlined the B2B and B2C transaction processes, reducing cart abandonment rates and accelerating conversion times. These technical enhancements collectively resulted in a 35% increase in conversion rate and a 25.45% increase in revenue per user, demonstrating the efficacy of the tailored solution in driving measurable business growth.
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