BB Firmagaver
Custom E-commerce Solution with Visual Shopping Features for the Fashion Industry
BB Firmagaver Utilized TotalCare to Increase Conversion Rates by 40.45%.
BB Firmagaver
Custom E-commerce Development
Color Search & Color Swatch Integration
Multi-language Implementation
Advanced Add-to-Cart Customization
Custom Magento / E-commerce Stack
RECOGNITION
BACKGROUND
BB Firmagaver AS is a trusted name in the fashion and corporate gifting industry, known for its strong customer relationships, ethical sourcing, and over 30 years of industry experience. With a wide product range that includes textiles, electronics, promotional items, and sustainable products certified by GRS, RCS, and FSC, the company has built a reputation for delivering thoughtful, purpose-driven marketing solutions. BB Firmagaver’s mission goes beyond selling products—it focuses on brand building, helping companies connect with employees and clients through well-curated merchandise and campaigns. As the company expanded its digital footprint, it sought to bring this same level of personalization and reliability to its online platform. To meet this need, BB Firmagaver partnered with Mavenbird to develop a custom e-commerce solution that reflected the company’s values of innovation, quality, and trust. The platform features advanced visual tools such as color search and dynamic swatches, multi-language support, and custom add-to-cart functionality—designed to serve both small and large clients with efficiency, precision, and a seamless user experience.
Together, Mavenbird &
BB Firmagaver
achieved:
Challenge
Delivering Visual Navigation and Personalized Shopping at Scale
BB Firmagaver's product catalog required specialized handling to support fashion-specific search behaviors, such as filtering by color tones and viewing multiple swatch options. Standard e-commerce platforms lacked the flexibility to present this data visually and interactively without compromising performance. Additionally, the client needed a multi-language storefront and a custom add-to-cart experience that would allow customers to specify variations and quantities in a streamlined interface.
Solution
Custom Visual Tools and Multilingual Architecture
Mavenbird developed a fully custom e-commerce framework for BB Firmagaver, integrating advanced color search capabilities that allow users to filter products by exact shades, along with dynamic swatch rendering for previewing product variations in real time. This functionality significantly enhanced the visual merchandising of the online store and helped reduce browsing friction.
To cater to an international audience, a multi-language system was implemented, allowing for seamless toggling between localized versions of the storefront—critical for user experience and regional SEO. A completely custom add-to-cart module was also developed, enabling users to select variants, quantities, and submit bulk entries without disrupting the shopping flow. All modules were built for scalability, with performance optimization in mind to maintain responsiveness across product-heavy pages.
Solution
Working with Mavenbird has been a pivotal step in our digital transformation. Their technical team demonstrated a deep understanding of both the fashion industry’s unique demands and the complexity of delivering a high-performance, multilingual e-commerce platform. From the seamless integration of advanced color search and swatch systems to the development of a highly customized add-to-cart experience, every solution was built with scalability, usability, and performance in mind. Their ability to translate our business goals into a technically sound architecture has enabled us to better serve our diverse customer base while positioning our platform for long-term growth. Mavenbird has proven to be a reliable and strategic technology partner.
Results
The custom e-commerce platform delivered by Mavenbird significantly enhanced BB Firmagaver’s digital capabilities, resulting in a smoother, more intuitive user experience that aligned with the company’s visual branding and customer expectations. The implementation of advanced color search and swatch functionalities improved product discovery and engagement, particularly within the fashion and promotional segments. The multi-language support opened the door to new markets, while the custom-built add-to-cart form streamlined the purchasing process for both individual and corporate buyers. These improvements contributed to increased session duration, lower bounce rates, and a measurable uplift in completed orders. The scalable architecture and modular approach also equipped BB Firmagaver’s internal team with the flexibility to efficiently manage and expand their catalog, ensuring long-term agility and growth potential in a competitive digital landscape.
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