AMERICAN PLANT EXCHANGE
Shopify Based D2C Experience
AMERICAN PLANT EXCHANGE Utilized TotalCare to Increase Conversion Rates by 38.42%.
AMERICAN PLANT EXCHANGE
TotalCare
Conversion Rate Optimization (CRO+)
Customer Experience Strategy
Visual Design
UX Enhancements
Custom Development
Adobe Commerce
Signifyd
Nosto
Dynamic Yield
RECOGNITION
BACKGROUND
At American Plant Exchange, they have a diverse family of employees from many different countries and backgrounds. They work closely with the community, providing job opportunities for a local women’s work release program, people with disabilities, and migrant workers.
Their goal is to provide shoppers with a stunning array of houseplants to choose from, as well as excellent customer service. They hand select each plant at the nursery before it is shipped and always stand behind their products.
Their team works hard every day to hand select and carefully pack a large variety of beautiful indoor and outdoor plants for all of their customers.
They grow and source high standard plant products for their customers and offer a rigorous quality control process that ensures their name stands behind the product and services their customers receive.
What is really important to the owners is that over the years their business has grown to include three generations of family members, offering opportunities to people with disabilities, working closely with their migrant workers, and recently working one on one with a women’s work release program offering opportunities to women transitioning to the workforce.
They take a great deal of pride in their community and support various causes through donations like their kid’s bike giveaway. These values are important to them and guide their goal of providing customers with that quality plant they have been looking for.
Together, Mavenbird &
AMERICAN PLANT EXCHANGE
achieved:
Challenge
Cooking With Gas
The migration from Magento to Shopify posed challenges with data consistency and functionality adjustments, requiring meticulous mapping and testing to ensure seamless transition. Ensuring all historical data and custom features were accurately transferred was crucial.
Customizing the Shopify theme to align with the unique brand identity of AMERICAN PLANT EXCHANGE required extensive design work. Balancing aesthetic appeal with functional usability ensured an engaging user experience.
Integrating diverse plant categories and types into the Shopify platform involved complex data structuring and taxonomy setup. Ensuring each plant type was accurately represented and easy to navigate was key to maintaining user satisfaction.
Setting up multiple payment gateways like ShopPay, Google Pay, and PayPal required careful configuration to ensure secure and smooth transactions. Addressing compatibility issues and ensuring a streamlined checkout experience was vital.
Creating a custom guide page with alphabetical sorting and filtering options required extensive customization. The aim was to enhance user navigation and make finding specific plants more intuitive.
Integrating a blog into Shopify involved setting up a user-friendly content management system. Ensuring the blog aligned with the site's overall design and provided valuable plant care information was a priority.
Adding functionality for special order instructions required customization of the checkout process. Allowing customers to provide specific instructions enhanced service personalization and improved order accuracy.
Solution
Streamlining The Customer Journey for Desktop Users
Seamlessly transitioned from Magento to Shopify, optimizing performance and user experience. Enjoy a more intuitive interface and streamlined management with Shopify's robust features.
Created a bespoke Shopify theme that reflects the unique identity of American Plant Exchange, enhancing both aesthetics and functionality. Tailored design elements ensure a cohesive and engaging shopping experience.
Incorporated various plant categories and types into the Shopify store, allowing customers to easily browse and find their preferred plants. This integration enhances product organization and accessibility.
Implemented multiple payment options including ShopPay, Google Pay, and PayPal, providing customers with flexible and secure payment methods. This integration boosts convenience and increases conversion rates.
Developed a custom guide page with alphabetical sorting and filtering options for different plants. This feature helps customers quickly locate and explore specific plants.
Added a blog to the Shopify site, offering valuable plant care tips and company updates. Engaging content keeps customers informed and drives traffic to the website.
Enabled a special instructions field at checkout for personalized customer requests. This feature ensures that specific order details are captured and addressed accurately.
Solution
Mavenbird is a tremendous partner for our D2C initiatives. They are not just a simple SI for our Adobe Commerce platform but also a very competent e-commerce consultancy. We are very satisfied with their service!
Solution
Results
Successfully transitioned our e-commerce platform from Magento to Shopify, enhancing site stability and performance.
Created a bespoke Shopify theme tailored to our brand, delivering a unique and engaging user experience.
Added various plant types to our inventory, ensuring a diverse selection for all plant enthusiasts.
Enabled seamless checkout with ShopPay, Google Pay, and PayPal, making payments quick and secure.
Developed an organized guide page for plants, sorted alphabetically and filtered for easy navigation.
Launched a blog section on Shopify to share plant care tips, news, and updates with our community.
Added a feature for customers to include special instructions with their orders, improving personalization and service.
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