Amplex
Modern B2B Website Migration Empowers Seamless Plant Procurement
Amplex Utilized TotalCare to Increase Conversion Rates by 40.45%.
Amplex
ASP.NET to WordPress Migration
B2B Login & Tiered Pricing
Sage Integration for Live Plant Catalog
WPForms for Multi-role Workflow Automation
WordPress
Sage
RECOGNITION
BACKGROUND
Founded in 1979, Amplex was established to bridge the gap between professional landscapers and plant growers. Over the past 45+ years, it has grown into one of the most respected wholesale plant and tree consolidators in the United States. Serving more than 1,500 landscapers and garden centers across the country, Amplex specializes in sourcing, consolidating, and delivering over 3,105 unique and common plant varieties—providing landscape professionals with a single, reliable source for quality nursery stock.
With a fleet of 21 in-house delivery trucks, over 100 employees, and more than 3.5 million plants delivered nationwide, Amplex is recognized not only for its scale and reach, but also for its commitment to personalized service and procurement efficiency.
However, as the business scaled, Amplex’s original ASP.NET website no longer supported its operational or customer experience goals. The platform lacked mobile responsiveness, was difficult to update, and required manual data handling for everything from catalog updates to customer communication. This friction extended to internal workflows as well, with no centralized digital forms for hiring, vendor onboarding, or inquiries.
Recognizing the importance of a modern, responsive digital presence that could match the scale of its physical operations, Amplex partnered with Mavenbird to reimagine its website. The goal: to create a centralized, WordPress-powered platform that integrates directly with their Sage catalog system and offers a seamless experience for both B2B clients and internal staff.
Together, Mavenbird &
Amplex
achieved:
Challenge
Legacy Platform Limitations Undermined Scalability and Operational Efficiency
Amplex’s legacy website, built on ASP.NET Web Forms, had become a bottleneck for digital growth. The platform lacked modern architecture and mobile responsiveness, and required significant developer intervention for routine content or catalog updates. Its monolithic structure offered limited scalability and made integration with third-party systems—like their Sage ERP—difficult and inefficient.
Additionally, the absence of a role-based user portal prevented B2B customers from accessing personalized pricing or submitting orders securely. Internally, key workflows such as employee onboarding, vendor applications, and customer inquiries were handled via offline processes or disconnected systems, resulting in data silos and increased administrative overhead.
To align their digital infrastructure with operational needs and customer expectations, Amplex required a flexible, API-friendly, and mobile-optimized platform. The new solution needed to support real-time ERP integration, streamline B2B user management, and automate internal form workflows—while also providing a content management system (CMS) that empowered non-technical staff to manage site content independently.
Solution
Modern Web Stack Implementation with ERP Integration and B2B Workflow Automation
To address Amplex’s technical constraints and future-proof its digital ecosystem, Mavenbird executed a full platform migration from ASP.NET to WordPress, leveraging a modular, headless-capable architecture to support scalability and maintainability. A custom WordPress theme was developed from the ground up, with performance-optimized templates and advanced caching strategies tailored to handle Amplex’s catalog-heavy environment.
A secure B2B user authentication system was implemented, featuring role-based access control (RBAC) to deliver client-specific pricing and content visibility. Mavenbird integrated the WordPress frontend with Amplex’s Sage ERP using a custom middleware layer, enabling bi-directional synchronization of product inventory, availability, and pricing in near real-time.
To streamline internal operations, WPForms was deployed as a low-code form builder solution, customized with conditional logic and backend hooks to route submissions into appropriate internal systems. This enabled digitization of key business workflows—including Driver Employment, Vendor Onboarding, Employee Intake, Customer Requests, and General Inquiries—without requiring a separate CRM or custom form stack.
All components were engineered to be mobile-first, WCAG-compliant, and performance-tested under load to ensure reliability across device types and user scenarios.
Solution
Working with Mavenbird has been a game changer for our digital operations. Their team expertly navigated the complexities of migrating our platform from ASP.NET to WordPress, seamlessly integrating our Sage ERP system and developing a robust B2B portal that delivers real-time, personalized pricing and catalog access. The custom workflows they implemented with WPForms have drastically reduced our manual processes, saving us time and increasing efficiency across the board. We're now able to scale our operations with ease while providing our customers with an enhanced, responsive digital experience. Mavenbird’s expertise in both technical execution and understanding our business needs has truly set us up for long-term success.
Solution
Results
The improvements delivered by Mavenbird had a significant impact on Amplex’s website performance and overall user experience. With the seamless integration of Sage ERP, product catalog management became much more efficient, and product data was always up-to-date across the platform. This integration reduced manual data entry errors and optimized the inventory process.
Additionally, the custom B2B portal, with role-based access control, improved the user experience for Amplex’s commercial clients, providing them with real-time, personalized pricing and product availability. This not only increased client engagement but also led to higher satisfaction and repeat business.
The newly optimized WordPress platform, with enhanced caching strategies and a mobile-first design, resulted in a 2x improvement in page load speed, reducing bounce rates and improving overall site engagement, particularly for mobile users. Furthermore, the digitization of key business workflows via WPForms automated tasks like driver employment and vendor applications, saving over 60% in administrative time and reducing manual data processing.
With a more agile backend and a streamlined content management system (CMS), Amplex is now better equipped to manage seasonal product updates, promotional offers, and client communications with increased speed and autonomy.
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