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Google Tag Manager

for Magento 2
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$79.00
  • Easily add and manage marketing and analytics tags without modifying the code.
  • Enables detailed tracking of customer behavior, transactions, and events.
  • Integrates with tools like Google Analytics and Google Ads for accurate data analysis.
  • Automatically generates a robust data layer for seamless tag implementation.
  • Supports multiple store views for custom tag configurations.
  • Optimizes tracking scripts for better website speed and search rankings.
  • Easy setup and configuration through the Magento 2 admin panel.

Best Google Tag Manager for Magento 2

  • installation
    FREE
    INSTALLATION
  • cashback
    30 DAYS
    MONEY BACK
  • customer service
    1 YEAR OF
    FREE SUPPORT
  • customizee icon
    OPEN SOURCE
    EAST TO CUSTOMIZE
  • meets standards
    MEETS MAGENTO
    CODE STANDARDS

Feature Highlights

  • Connects Google Tag Manager to your Magento 2 store effortlessly.
  • Tracks purchases, cart updates, product views, and more.
  • Automatically populates store, product, and customer data.
  • Add and manage custom tags for advanced analytics.
  • Compatible with multiple store views and websites.
  • Easy-to-configure settings via the Magento admin panel.
  • Includes cookie consent and privacy management features.
  • Ensures fast loading without affecting store performance.

Extension Key Features

Seamless Integration:

Integrates Google Tag Manager into your Magento 2 store with minimal setup. No need to manually embed scripts, as the extension automates the inclusion of GTM container codes.

Multiple Tag Support:

Manage a variety of tracking tags, such as Google Analytics, Google Ads Conversion Tracking, Facebook Pixel, and others, all from a single interface. Enables easy addition and management of multiple tags for diverse marketing and analytics platforms.

Dynamic Data Layer Configuration:

Automatically populates the GTM data layer with essential store information such as product details, categories, order data, and customer activity. Ensures accurate and real-time data delivery for advanced tracking.

Enhanced eCommerce Tracking:

Tracks comprehensive eCommerce events, including: Product impressions and clicks, Add-to-cart and remove-from-cart actions, Checkout steps and purchase confirmation. Supports Google Analytics Enhanced eCommerce features for detailed shopping behavior analysis.

Custom Event Tracking:

Facilitates tracking of specific interactions, such as: Button clicks (e.g., "Subscribe" or "Learn More"), Form submissions (e.g., contact forms or newsletter signups), Scroll-depth tracking to understand user engagement with your content. Custom events can be configured to send data to GTM for advanced insights.

Cross-Domain Tracking:

Maintains user sessions across multiple domains, ensuring seamless analytics reporting for businesses operating on multiple websites. Helps to accurately track users moving between a Magento store and other linked platforms or websites.

User-Friendly Interface:

Intuitive admin panel for configuring GTM and managing tags without needing advanced technical skills. Provides step-by-step instructions to set up GTM and related tags for your Magento store.

Compatibility:

Fully compatible with Magento 2.x versions, supporting the latest platform updates. Works seamlessly with PHP 7.x and 8.x environments, ensuring stability and scalability for your store.

Extension Description

The Google Tag Manager (GTM) Extension for Magento 2 simplifies the process of integrating Google Tag Manager into your store, enabling seamless tracking and analysis of customer behavior. This extension eliminates the need for manual coding, allowing you to effortlessly manage tags for analytics, marketing, and conversion tracking.

With support for enhanced eCommerce tracking, this extension ensures accurate data capture for product impressions, clicks, cart actions, and checkout behavior, providing actionable insights for optimizing your store's performance.

  • Simplified Tag Management
  • Enhanced eCommerce Tracking
  • Improved Marketing Campaigns
  • Faster Deployment
  • Custom Event Tracking
  • Optimized Conversion Tracking
  • Seamless Integration
  • Multi-Store Support
  • Scalable Solution
  • Reduced Dependency on Developers

Google Tag Manager Configuration

  • Go to Store > Configuration > MAVENBIRD EXTENSIONS > Google Tag Manager.
  • This screenshot depicts the GTM setup page in Magento 2. It illustrates configurations like enabling GTM, inputting the GTM regular and no-script codes, and the option for GTM logging, which allows tracking of various user events like add-to-cart and purchases.
google-tag-manager-config-1
reports

User Activity Graph

  • This image showcases a graph from Google Analytics that displays user activity over a week. It includes metrics such as active users, event count, and new users, highlighting a noticeable increase in engagement on November 19th.

Reports Snapshot

  • The Reports Snapshot offers a comprehensive view of user interactions and performance metrics over the past 28 days, illustrating broader trends and engagement statistics. In this period, there is minimal activity noted, with only one active user recorded and an average engagement time of 52 seconds. The data indicates that new users are predominantly arriving via direct traffic, underscoring the effectiveness of direct marketing efforts or brand awareness campaigns. A notable spike in user activity is tracked over certain days, suggesting that targeted promotions or other outreach efforts may have temporarily increased engagement. The pages with the highest views, such as the Home Page, highlight important entry points for users, while also providing insight into which content resonates with the audience.
reports-snapshot
realtime-overview

Realtime Overview

  • The Realtime Overview from Google Analytics provides a snapshot of user activity on a Magento 2 site, revealing crucial insights into engagement trends. Currently, there are no active users reported in the last 30 minutes, with only one user active in the last five minutes, highlighting a period of low engagement. The source of this single active user is categorized as "direct," indicating that they accessed the site through direct means, likely by entering the URL or through bookmarks. Among the pages, the Home Page attracts the most attention, having received two views, while other pages like 'Brands' and 'Customer Login' demonstrate varied user interest. The event metrics recorded total six interactions, dominated by 'page_view,' suggesting that while users are prompted to engage, optimizations may be needed to enhance overall user experience and interaction.

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