Google Tag Manager

The Google Tag Manager (GTM) Extension for Magento 2 simplifies GTM integration, enabling easy tracking of customer behavior, enhanced eCommerce data capture, and seamless tag management for analytics, marketing, and conversions without manual coding.

• Go to Store > Configuration > MAVENBIRD EXTENSIONS > Google Tag Manager.
• This screenshot depicts the GTM setup page in Magento 2. It illustrates configurations like enabling GTM, inputting the GTM regular and no-script codes, and the option for GTM logging, which allows tracking of various user events like add-to-cart and purchases.

• This image showcases a graph from Google Analytics that displays user activity over a week. It includes metrics such as active users, event count, and new users, highlighting a noticeable increase in engagement on November 19th.

• The Reports Snapshot provides a comprehensive view of user interactions and performance metrics over the past 28 days.
• There is minimal activity noted during this period, with only one active user recorded and an average engagement time of 52 seconds.
• New users are primarily arriving via direct traffic, indicating effective direct marketing efforts or brand awareness campaigns.
• A notable spike in user activity is observed on certain days, suggesting that targeted promotions or outreach efforts may have temporarily increased engagement.
• Pages with the highest views, such as the Home Page, highlight important entry points for users and provide insight into content that resonates with the audience.

• No active users reported in the last 30 minutes.
• One user active in the last five minutes, indicating low engagement.
• Single user source categorized as "direct" (access via URL entry or bookmarks).
• Home Page received the most views (2 views).
• Other pages, such as 'Brands' and 'Customer Login,' show varied interest.
• Total interactions recorded is 6, primarily 'page_view.'
• Optimization may be needed to enhance overall user experience.