If you're in search of the best Shopify apps for Google Tag Manager (GTM), you've come to the right place!

In this article, we'll dive into seven of the best Shopify apps designed for GTM.

These apps can enhance your GTM experience, from alerting customers about upcoming sales and promotions to monitoring website performance.

Whether you're just starting out or have plenty of experience, this guide is for you! Let's jump into the comparisons!

Best Shopify Google Tag Manager Apps

1. Analyzify (GA4 & Ads Tracking)

Analyzify

Developed by: Analyzify | Solverhood

Avg. Rating: 4.9

Type: Paid

Analyzify offers a turnkey solution for streamlining data collection and analysis for your Shopify store. To cover all your ecommerce tracking needs, you get two different integration methods:

Analyzify Lightweight:

This method provides you with an easy and fast integration with GA4, Google Ads, and Bing.It eliminates the need for code injections, allowing for a one-click installation or uninstallation, and ensuring reliable data tracking without Shopify’s limitations on Google Tag Manager.Suitable for merchants with basic tracking needs, it promises a hassle-free setup in under 5 minutes, offering immediate access to key reports through the Analyzify dashboard.

Analyzify Advanced:

It expands your tracking capabilities by using Google Tag Manager and data layers for more comprehensive and customizable integrations.This method is designed for additional customization and integration with a more platforms, including Facebook, Pinterest, TikTok, Snapchat, and Klaviyo.It offers flexibility and is ideal for merchants seeking deeper insights and targeting across multiple social and advertising platforms.

Features:
  • Integrate Shopify with tools like Google Tag Manager, Analytics 4, and Ads for accurate data
  • Start using marketing tools with a single click
  • Manage marketing tools easily without coding or design skills
  • Access 20+ GA4 reports and insights on customer behavior
  • Improve ad targeting by connecting Shopify to Google Ads

Click here to buy Analyzify (GA4 & Ads Tracking)

2. Easy Tag – GTM & Data Layer

Easy tag

Developed by: TAGinstall

Avg. Rating: 4.8

Type: Paid

If you're searching for an app that makes setting up and implementing Google Tag Manager on your Shopify store straightforward, Easy Tag is the ideal solution. It's a great option due to its user-friendliness, precision, and efficiency. Moreover, it will save you significant time, ensuring that your data is collected and reported accurately, enabling you to make informed decisions and expand your e-commerce business. Give Easy Tag a try today—it's the top Shopify app for Google Tag Manager.

Features:
  • Pre-configured data layer capturing all e-commerce interactions
  • Over 50 pre-built tags for GA4, Ads, FB, and more
  • Simple setup and management of tags
  • Tags are automatically activated based on Data Layer events
  • In-depth reporting and insights for effective tracking

Click here to buy Easy Tag – GTM & Data Layer

3. GroPulse GTM & Data Layer

GroPulse

Developed by: GroPulse

Avg. Rating: 4.7

Type: Free and paid subscription

For effortless tag management, the GroPulse GTM & Data Layer app is a top choice for integrating your Shopify store with Google Tag Manager. It enables you to install the Google Tag Manager script in under 10 minutes, letting you control and update your site's tags without coding. Additionally, the app allows you to export data into the data layer, so you can monitor page performance and enhance user experience across your site. With GroPulse GTM & Data Layer, optimizing your website's performance becomes a breeze.

Features:
  • Easy to Setup without any manual code
  • Accurate Data Tracking
  • Actionable Visual Analytics
  • Event Tracking & Debugging
  • Automated Data Layer Creation

Click here to buy GroPulse GTM & Data Layer

4. Littledata ‑ Revenue Tracking

Little Data

Developed by: Littledata

Avg. Rating: 4.4

Type: Free and paid subscription

Littledata aims to track revenue and customer data across various marketing channels, including Google Analytics, Google Ads, and social media platforms.Littledata claims to offer advanced tracking solutions, letting merchants capture accurate revenue and customer journey data.It integrates with Google Analytics 4 and other marketing platforms for comprehensive reporting.The app leverages server-side technology, providing marketing campaign optimization, detailed customer insights, and high-value segments.

Features:
  • Server-side tracking
  • Connects with various platforms (GA4, Google Ads, etc)
  • Enhanced ecommerce data

Click here to buy Littledata ‑ Revenue Tracking

5. Elevar Conversion Tracking

Elevar

Developed by: Elevar

Avg. Rating: 4.4

Type: Free and paid subscription

The Elevar Conversion Tracking app provides Shopify merchants with server-side tracking capabilities to provide conversion data. It claims to turn shopping behavior into structured, trackable events, offering session enrichment and checkout extensibility support. The app integrates with major marketing platforms, including Facebook CAPI, Google Ads, GA4, and more, providing first-party data.

Features:
  • Integration with other marketing platforms
  • Detailed analytics and insights
  • Handling complex tracking requirements

Click here to buy Elevar Conversion Tracking