Looking to create an attractive online store that captivates customers and drives sales? Discover the top ecommerce website builders of 2024 that will have you set up and selling in no time.
Creating an online store might seem overwhelming at first, but with the right tools, it can be a fulfilling and lucrative experience.
An effective website builder should streamline the ecommerce process, allowing you to quickly launch a beautiful online store that impresses customers and drives sales.
Below, you'll find a selection of the top ecommerce website builders available. Explore their unique benefits, design features, and popular sales tools to find the platform that best suits your business needs.
shopify
Offering cost-effective plans, attractive designs, and robust selling features, Shopify provides a simple and dependable solution for launching your online business. Its website builder has empowered millions of sellers to build their online stores without requiring coding expertise or substantial budgets.
Why choose this ecommerce website builder?
Each Shopify store includes everything you need to get started: SSL certificates, domain hosting, over 200 professionally designed themes, and essential ecommerce features such as a checkout system, straightforward order management, and automated abandoned cart recovery emails.
Sell an unlimited number of products through your store and integrate seamlessly with major marketplaces and social media platforms, thanks to easy integrations.
Process payments effortlessly with Shopify Payments or choose from more than 100 other payment gateways, including PayPal and Bitcoin. Increase conversions with one of the best accelerated checkout systems available.
After making a sale, use Shopify Shipping to print shipping labels with a single click and enjoy savings of up to 88% with leading carriers.
Looking for more features? Discover over 8,000 Shopify apps to enhance your store's marketing, sales, and customer support capabilities.
Key Features:
- Responsive designs ensure a smooth shopping experience on any device.
- Complete control over HTML and CSS for those who want to customize every aspect.
- SEO-friendly to improve your visibility and help customers find you.
- Easy inventory and order management.
- Unlimited bandwidth with no additional fees, regardless of your traffic volume.
- Comprehensive analytics to inform your business strategies.
- Integration with Shopify POS for both in-person and online sales.
- Manage your store on the go with the Shopify mobile app.
- 24/7 support via email, live chat, and phone.
G2 rating: 4.4
Shift4Shop
Shift4Shop is ideal for retailers who want to quickly set up an online store. It provides a variety of ecommerce tools and mobile-friendly themes, making it a practical option for store owners.
Why choose this ecommerce website builder?
Shift4Shop emphasizes essential ecommerce features with minimal customization options. This straightforward approach is ideal for those who prefer a structured method for setting up their online store.
Key Features:
- Supports various payment processors.
- Offers over 90 free templates to get your website up and running.
- Includes built-in SEO tools to boost your site’s visibility.
- Features abandoned cart notifications to help recover lost sales.
Pros and cons:
- Fast and easy setup process.
- Supports a range of payment methods.
- Offers less customization flexibility compared to platforms like Shopify.
G2 rating: 3.9
squareonline
Square Online, previously known as Weebly, provides an intuitive platform that allows anyone to start creating an ecommerce website at no cost. To use your own domain or eliminate ads, you'll need to upgrade to a paid plan.
Why Choose This Ecommerce Website Builder?
If you're seeking a no-cost ecommerce builder, Square Online’s free plan offers features such as real-time shipping updates and coupon creation. For access to more advanced functionalities, you'll need to opt for a paid plan. Additionally, Square Online integrates seamlessly with Square POS, facilitating efficient in-store payment processing.
Plans and Pricing
Free. Paid plans start at $29 per month when billed annually.
Key Features:
- Bulk inventory management to easily import and update product details.
- Mobile-optimized websites for a user-friendly customer experience.
- Coupon builder available with a paid plan.
- Integration with Square POS for cohesive business management.
Pros and Cons
- Comprehensive features included in the free version.
- Focuses on a mobile-first design approach.
- Limited customization options compared to platforms like Shopify.
G2 rating: 4.2
squarespace
Why Choose This Ecommerce Website Builder?
With Squarespace, you can start with a template and personalize your site's appearance by modifying colors, text, and images to align with your brand. Squarespace supports various payment methods, including Stripe, PayPal, Apple Pay, and Afterpay. The Commerce Advanced plan also allows you to sell subscriptions and gift cards.
If you're already using Squarespace for a non-ecommerce website, you can easily add ecommerce functionality using the Shopify Buy Button for $5 per month. This simple integration provides access to Shopify’s extensive payment options and tracking tools.
Pricing and Plans
Three-day free trial. The Basic Commerce plan starts at $28 per month when billed annually.
Key Features:
- Drag-and-drop builder with a range of templates and starter layouts.
- Responsive designs that adapt to different screen sizes and devices.
- Custom WYSIWYG editor for various types of content.
- Unlimited product listings.
- Automated post-purchase email sequences.
Pros and Cons
- Well-suited for selling both products and services.
- Subscription selling available on the Advanced plan.
- Fewer third-party extensions compared to Shopify.
G2 rating: 4.4
BigCommerce
Why Choose This Ecommerce Website Builder?
BigCommerce is tailored for large-scale businesses, offering powerful ecommerce tools and a customizable platform. It includes web hosting and extensive site customization options.
Pricing and Plans
15-day free trial. Paid plans start at $29 per month when billed annually.
Key Features:
- Visual editor for easy drag-and-drop customization.
- Themes that can be customized using HTML, CSS, and JavaScript.
- Checkout customization through API and SDK.
- Support for digital wallets such as Amazon Pay and Apple Pay.
- Multicurrency and multilingual capabilities for global sales.
Pros and Cons
- Sell internationally through multiple sales channels.
- Designed for large ecommerce businesses.
- Plans include annual sales volume limits.
G2 rating: 4.2
wix
Wix provides an easy-to-use website builder for creating online stores without any technical skills. Users can build their ecommerce site using the drag-and-drop interface at no cost, but must upgrade to a paid plan to begin selling products.
Why Choose This Ecommerce Website Builder?
Wix offers essential tools for managing your ecommerce business, including order tracking, online payment processing, and multichannel selling. However, the basic plan does not include advanced inventory management features such as low-stock alerts and tax calculators. For stores with large inventories, more advanced inventory-tracking tools may be necessary.
Pricing and Plans
The Business Basic plan starts at $29 per month when billed annually.
Features
- Intuitive interface for creating online stores.
- Variety of templates to personalize your site.
- Integrations for selling on platforms like Facebook, Instagram, and eBay.
- Free SSL certificate to protect customer data and transactions.
- SEO-friendly product pages to boost search visibility.
- Option to import product details using CSV files.
Pros and Cons
- Easy to use with flexible design options.
- Limited inventory management features compared to platforms like Shopify, such as low-stock alerts.
G2 rating: 4.2
GoDaddy
Why Choose This Ecommerce Website Builder?
GoDaddy streamlines the process of creating an online store with over 100 mobile-friendly templates and built-in tools for SEO and email marketing campaigns.
Pricing and Plans
The Ecommerce plan starts at $20.99 per month when billed annually.
Key Features:
- Wide selection of templates to quickly set up your online store.
- Integration with social media platforms such as Instagram and Facebook.
- Automated management of sales and inventory across all channels.
- Multiple payment options, including Google Pay and Venmo.
- Point-of-sale integration for seamless connection between online and in-store sales.
Pros and Cons
- Competitive pricing.
- Limit of 1,000 orders per month for marketplace selling.
G2 rating: 3.9
WooCommerce
WooCommerce is a plugin for WordPress that converts any WordPress site into a fully operational ecommerce store. It's perfect for those who are already comfortable with the WordPress platform.
Why Choose This Ecommerce Website Builder?
WooCommerce integrates seamlessly with WordPress, providing comprehensive features for managing inventory, processing secure payments, and handling shipping. Its functionality can be enhanced with a wide range of additional plugins and themes available for purchase.
Pricing and Plans
Free, with additional costs for WordPress hosting and plugins.
Key Features:
- Built for WordPress, utilizing its extensive ecosystem.
- Mobile-responsive design for an optimal shopping experience on any device.
- Complete control over customer and business data with no third-party interference.
- Open-source, allowing full customization of your store.
Pros and Cons
- Perfect for adding ecommerce capabilities to an existing WordPress site.
- Basic functionality without additional plugins.
- Requires familiarity with WordPress.
G2 rating: 4.4
Volusion
Volusion offers a suite of tools for designing your homepage and product pages, and supports multiple payment gateways to ensure seamless transactions.
Why Choose This Ecommerce Website Builder?
Volusion provides inventory and analytics tools to track your store’s performance. It includes a native “suggested products” feature to enhance the customer experience. However, it is primarily geared towards selling physical products and does not support digital goods.
Pricing and Plans
Plans start at $35 per month when billed annually.
Key Features:
- Drag-and-drop content blocks for straightforward page layout customization.
- Responsive themes that adjust to mobile devices.
- CSS editor for detailed site element customization.
- Option to set up recurring billing for subscription products.
Pros and Cons
- Basic plan has limited features and can be costly.
- Restrictions on sales volume and product listings.
- No support for selling digital products, unlike Shopify.
G2 rating: 3.2
hostinger
Hostinger provides a straightforward method for creating an online store with its drag-and-drop website builder. It's ideal for users seeking a simple yet effective ecommerce platform.
Why Choose This Ecommerce Website Builder?
Hostinger integrates with tools like Google Analytics and Facebook Ads, offering valuable insights to boost your marketing efforts. Although there is no free plan available, the monthly fees are affordable and cover a range of basic ecommerce tools.
Pricing and Plans
$3.99 per month when billed annually.
Features
- Drag-and-drop editor for effortless customization.
- CRM tools for managing emails, discounts, and coupon codes.
- Comprehensive reporting and integration with marketing tools.
Pros and Cons
- Affordable plan with free cloud hosting.
- Product listing limit of 500 items.
- No free trial available, but frequent promotional discounts are offered.
G2 rating: 3.2
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