In the business, the manufacturers always give pricing rules that you are obliged to obey. You can not issue the product with a lower price than the minimum price they offer and allow you to show on the screen. Therefore, to help you provide the best price for the customers, configuring Minimum Advertised Price (MAP) in Magento 2 is an awesome method for every shop owner.

With Minimum Advertised Price configuration, not only can you continue to comply with the producer’s needs but you also have a chance to publish the greater price to your clients. Be aware that the requests are different by many producers, but it is possible for you to set the appearance of your real price on the pages which are not banned by the producers.

Let follow the guides below to become better providers in the competitive marketplace.

Configure Minimum Advertised Price (MAP)

MAP Logic

Depending on the price of the product to apply the relevant MAP Logic.

  • For the price that is set by multiple options,
    • MAP is assigned to the main price while the price of options, bundle items or related items still appear as normal.
    • If the main price is not available, MAP is the price of the related product that maybe in a grouped product.
    • If a product is in the cart where the Manufacturer’s Suggested Retail Price appears, MAP is not deleted.
  • For other price configuration,
    • If a tier pricing is set, the tier price appears according to the Display Actual Price setting.
    • If a special price is set, it is considered to be the actual price for MAP.

In the order and customer management tools and the reports sections, only the actual price is allowed to present.

Setup the Minimum Advertised Price (MAP)

You can set the Minimum Advertised Price for all your current products or a single product and the price is still hidden in the store view. Let learn various MAP settings that help your customers shop at your store with a better price while you are a well-observed person according to the clause of the producer.

Setup the Minimum Advertised Price (MAP)

You can set MAP configuration for all your products or any specific item as you need. When MAP is used, you need to determine where the actual price appears, simultaneously, edit the explanation message about the hiding of the actual price behind the “Click for price” and “What’s this?” link.

MAP configuration

Steps to Configure Minimum Advertised Price (MAP) in Magento 2

First, you have to enable MAP for your store:

  • Go to the Admin Panel, Stores > Settings > Configuration.
  • On the left-panel, Sales > Sales.
  • Click on the Minimum Advertised Price section.
  • Choose Yes in the Enable MAP field.
Steps to Configure Minimum Advertised Price (MAP) in Magento 2

Now, you are able to set MAP for all products, or just one product only:

Method 1: Apply MAP for all your products

  • To make the actual price visible to shoppers, choose On Gesture, In Cart or Before Order Confirmation in the Display Actual Price field.
  • Write the Default Popup Text Message in the required box.
  • Write a clear explanation about the phrase “What’s this?” in the Default "What's This" Text Message.
  • Click on the Save Config button to finish.

Method 2: Set up MAP for one product

  • On the Admin Panel, Product > Inventory > Catalog.
  • Click on the Edit link in the Product Management.
  • In the Basic Settings panel, Advanced Settings > Advanced Pricing.
Set up MAP for one product
  • Import the number of the Manufacturer's Suggested Retail Price.
  • Choose the Display Actual Price by CMS Block.
    • Use config - Use the MAP settings
    • On Gesture - Allow showing the actual price after clicking on the Click for price or What’s this? link.
    • In Cart - Show the actual price in the shopping cart.
    • Before Order Confirmation - Show the actual price after finishing the checkout process and before confirming the order.
  • Click on the Save to finish.

The bottom line

Minimum Advertised Price (MAP) in Magento 2 gives you knowledge of what the current pricing rules are to come up with the reasonable offers. Even if your competitive advantage is not about low price, it is essential to know about the market and how your rivals are doing to set yourself a sensible standard. If you have any problems in configuring MAP, you are welcomed to ask us in the comment section.