Wondering how Shopify is transforming the eCommerce landscape? You’ve come to the right spot!
In this blog, we’ll dive into essential Shopify statistics that will give you a clearer picture of this powerhouse eCommerce platform. From Shopify’s revenue and traffic trends to insights on mobile usage and beyond, these stats will help you stay on top of the latest eCommerce developments.
Shopify Market Share
1. As of 2024, Shopify ranks fourth with a 10.32% share in the global market for leading e-commerce software platforms and technologies.
2. Shopify ranks 13th among the world's largest internet companies by market capitalization.
3. Shopify currently supports nearly 5 million active websites globally.
4. Shopify Pay Installments holds the third spot in the global online payment processing sector, with a 13.8% market share.
5. Shopify leads the U.S. e-commerce software market, commanding a 29% market share.
6. In the UK, Shopify holds the second-largest market share for e-commerce platforms, with 21%, just behind WooCommerce Checkout at 22%.
7. While Shopify has fewer overall websites compared to WooCommerce, it significantly outperforms in high-traffic sites, holding a larger market share in the top 10K and 100K websites.
Shopify Revenue Statistics
8. Shopify’s revenue grew from $5.6 billion in 2022 to $7.06 billion in 2023. In Q1 2024, it rose 23% year-over-year to $1.9 billion, or 29% when adjusted for the sale of logistics businesses.
| Year | Revenue (billion U.S. dollars) |
|---|---|
| 2015 | 0.21 |
| 2016 | 0.39 |
| 2017 | 0.67 |
| 2018 | 1.07 |
| 2019 | 1.58 |
| 2020 | 2.93 |
| 2021 | 4.61 |
| 2022 | 5.60 |
| 2023 | 7.06 |
9. The average Shopify store generates up to $67,000 in annual revenue (about $5,600 per month). The typical revenue per customer for Shopify stores is roughly $92.
10. In Q2 of 2024, Gross Merchandise Volume (GMV) reached $67.25 billion, reflecting a 22% year-over-year growth from $55.01 billion. For the full year, GMV increased by 20%, rising from $197.22 billion in 2022 to $235.91 billion in 2023.
11. Revenue from Subscription Solutions grew by 34%, reaching $511 million compared to the previous year. This growth was driven by an increase in the number of merchants and higher pricing for standard subscription plans.
12. As of June 30, 2024, Monthly Recurring Revenue (MRR) rose by 25%, reaching $169 million compared to the previous year. This increase was attributed to growth across all subscription plans. Shopify Plus contributed $52 million, accounting for 31% of the total MRR, a slight decrease from 32% as of March 31, 2024.
13. Gross profit grew by 33%, reaching $957 million compared to the previous year. The gross margin for the quarter was 51.4%, up from 47.5% in Q1 2023. This improvement was primarily due to the absence of negative effects from the logistics business and price adjustments for standard plans, although it was slightly offset by the continued expansion of Shopify Payments.
14. Free cash flow increased to $232 million, up from $86 million the previous year.
Shopify Traffic Statistics
15. In September 2024, Shopify received 191.02 million visits, with the average session duration being 19 minutes and 23 seconds.
16. The largest share of traffic comes from the United States (27.81%), followed by significant traffic from countries such as India, the United Kingdom, Nigeria, and Australia.
| Country | Shopify Traffic | All Devices |
|---|---|---|
| United States | 27.81% | 48.49M |
| India | 8.46% | 14.75M |
| United Kingdom | 6.16% | 10.73M |
| Nigeria | 4.57% | 7.97M |
| Canada | 3.84% | 6.69M |
17. On shopify.com, the majority of visitors arrive directly (68.64% of traffic), with google.com being the second-largest source (5.64%). Typically, after visiting shopify.com, users often navigate to shopify.com again and storage.googleapis.com.
Shopify Usage Statistics
18. Shopify enables over $444 billion in global economic activity through stores with international sales.
19. In 2023, more than 675 million people made purchases from e-commerce stores powered by Shopify or Shopify Plus.
20. A total of 4,895 Shopify stores operate physical locations.
21. The average time for a full mobile page to load on Shopify is 4.2 seconds.
22. The typical customer lifetime value (LTV) range for a Shopify store is between $300 and $400.
23. Shopify stores have accumulated over 800,000 customer reviews to date.
24. The average bounce rate for Shopify stores is 41.1%.
Shopify Mobile Usage Statistics
25. Mobile devices contribute significantly to Shopify’s traffic, accounting for 50.3% of visits (40.3% from mobile phones and 10% from tablets), while computers make up 49.7%.
26. Around 66% of orders in Shopify stores are made through mobile devices.
27. Mobile shopping from Shopify merchants represented 69% of online sales during Black Friday and Cyber Monday.
Shopify Merchants Statistics
28. Over 1.75 million merchants from 175 countries are using Shopify.
29. The apparel category is the most popular among sellers, with more than 520,000 stores dedicated to it.
30. The majority of Shopify stores (29.87%) sell between 1 and 9 products, while only 0.17% of stores offer a large inventory of 25,000 to 99,999 products.
31. Shopify’s top three markets are the United States, holding a 58.05% share, followed by the United Kingdom with 9.44%, and Canada at 7.08%.
| Country | Stores |
|---|---|
| United States | 1,002,520 |
| United Kingdom | 162,935 |
| Canada | 122,246 |
| Australia | 108,573 |
| Brazil | 81,514 |
| Germany | 71,264 |
| France | 62,592 |
| India | 45,781 |
| Italy | 37,576 |
| Netherlands | 31,847 |
32. There are over 1,200 Shopify stores that sell Currencies & Foreign Exchange products.
Shopify Apps Statistics
33. The Shopify App Store provides over 10,000 apps to help users improve and enhance their stores.
34. Shopify users have collectively installed more than 25 million apps from the Shopify App Store.
35. The Product Reviews app is the most widely used Shopify app, installed by 500,000 stores. Below are the top 10 most popular Shopify apps.
| App | Stores |
|---|---|
| Product Reviews | 531,165 |
| Geolocation | 522,859 |
| Shopify Inbox | 392,654 |
| Klaviyo: Email Marketing & SMS | 294,134 |
| Judge.me Product Reviews | 277,524 |
| Instafeed ‑ Instagram Feed | 197,258 |
| DSers‑AliExpress Dropshipping | 173,062 |
| Loox Product Reviews & Photos | 163,664 |
| MailChimp: Email Marketing | 162,072 |
| Printful: Print on Demand | 146,002 |
36. Only 0.97% of Shopify users choose to use custom themes.
37. USPS is the most popular shipping carrier for Shopify stores, with 149,709 online stores using it, followed by UPS with 94,237 stores, and FedEx with 63,560 stores.
38. For domestic orders, the average delivery time is typically 3-5 business days.
39. Shopify users can choose from a selection of over 100 free and paid themes.
40. Shopify stores have access to 29 different checkout customization options.
41. Shopify offers more than 100 credit card payment providers for users to select from.
42. Over 80% of Shopify merchants use an app within their storefront.
43. On average, a Shopify merchant uses six different applications to enhance their store.
44. The Shopify App Store is home to around 7,200 sellers (partner developers).
Shopify Plus Statistics
45. Currently, there are 28,494 active stores using Shopify Plus.
46. Shopify Plus stores experienced a 2.5% increase in adoption from one quarter to the next, and a 14% year-over-year growth.
47. Shopify Plus merchants, with annual sales ranging from $1 million to $500 million, have seen an average year-over-year growth of 126%.
48. The Enterprise version of Shopify guarantees a 99.98% server uptime.
Shopify Store Statistics
49. On average, visitors to Shopify stores view 2.8 pages during a single session.
50. Over 4 million Shopify stores incorporate Shopify Blog into their content strategy.
51. Email users experience the highest conversion rates on Shopify stores (4.29%), followed by product search (3.04%), direct search (2.93%), and social media (1.81%).
52. 68% of Shopify stores have implemented loyalty programs.
53. Around 42,200 partners have referred merchants to Shopify stores.
54. Over one-third (42%) of Shopify stores use live chat for both customer support and marketing purposes.
55. Shopify’s Net Promoter Score (NPS) is 34, with 57% Promoters, 20% Passives, and 23% Detractors.
56. Shopify store users can send up to 40,000 emails per campaign and run up to 5 campaigns per week.
57. A total of 36,660 Shopify stores use Refersion for affiliate marketing.
58. There are 2,875 Shopify stores that have installed the In-Store Pickups app.
59. More than 95% of successful Shopify stores use at least one SEO app.
60. 80% of consumers expect free shipping when ordering a certain dollar amount of products from a Shopify store, and 66% expect free shipping for all online orders.
61. The value of each Instagram follower for Shopify merchants is estimated at approximately $429.02 in terms of sales or business generated.
62. The Social Networks category on Shopify has 1,793 active merchants.
Shopify Sustainability Approach
63. Total carbon removal purchases reached $32 million, and Shopify has committed to spending a total of $925 million on carbon removal initiatives.
64. Shopify has provided over $477 million in cash advances and loans to merchants around the world.
65. Shopify Capital Business Loans range from as low as $200 up to $1 million, with a loan term of 12 months.
66. According to the Shopify Entrepreneurship Index, British businesses on Shopify directly supported over 78,000 jobs and contributed to nearly 200,000 jobs in total.
